Whatever you think, think the opposite

Whatever you think, think the opposite
Author: Paul Arden
Publisher: penguin

The coverpage says it all and you are sure that one is entering a zone of creative brilliance.
We are so used to the busy life we all are into, that we forget the decisions which have changed our life for years now and these decisions are not always correct and safe at that point but over a period of time tell us that they were the correct ones. If what you are reading now is paradoxical then the book itself is a beautiful compilation of paradoxes!!!!
Paul Arden a very famous creative director of Saatchi and Saachti through this book tries to convince us that he is the ultimate creative person with his innovative style of explaining statements, which are revolutionary in itself.
The way he explains the difference between “I wish” and “I want ” is simply brilliant. The other statement on “regrets” is one of those, which would make you nostalgic and ponder on to your own life. There are more of such statements to look forward to which might just change your view and take on life.
The book is stylishly designed keeping in mind what catches the eye first,surely the images and Paul Ardens makes his connection to photographic gallery evident throughout the book.

The book does not put extra effort to make you think differently but gives that extra push to ACT differently.
This book is not just for buying and reading (which is fun and impressive in its self) but for that ultimate collection you are going to be proud of!!!!

-Ashish Pandey